What is Conversion
Rate Optimization?

Conversion Rate Optimization (CRO) refers to the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. 

Key aspects of conversion rate optimization include:

1. Analysis: Understanding user behavior through data analysis, including website traffic patterns, user interactions, and conversion funnel analysis.
2. Hypothesis Creation: Formulating hypotheses about potential improvements to the website’s design, content, or functionality that could lead to increased conversions.
3. Testing: Conducting A/B tests or multivariate tests to compare different versions of web pages or elements and determine which variations result in higher conversion rates.
4. Implementation: Making changes to the website based on the insights gained from testing, such as optimizing landing pages, improving calls-to-action, or simplifying the checkout process.
5. Measurement and Iteration: Continuously monitoring the performance of the website and iterating on optimization efforts to further improve conversion rates over time.

What kind of business can benefit from Conversion Rate Optimization?

If sales, revenue, lead generation, or bookings are dependent on website traffic taking action on your website then CRO is the single best way to exponentially grow your business.